We're CHASSER – a people-powered, Thriving, go getter lifestyle brand.

 

Since launching in 2021 by Jean-Paul Gamadeku, we've been expanding our product offering which started with sneakers to include ready-to-wear for men, women and kids as well as lifestyle accessories. By forgoing seasonal collections and engaging with our customers directly, we aim to democratise the luxury fashion market delivering an exceptional price/value proposition. The brand is socially-driven and we insert our community into the buying experience by utilising social media platforms as a tool to understand consumer needs, preferences and desires. The goal is to create a brand that remind people to thrive together, brings people together, through the power of positivity, community and great experience.

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The brand believes in the French philosophy behind going after whatever you want in life no mater who you are and where you are from and this is the main source of inspiration for the brand. The word Chasser or poursuivre in French originally and literally means "to chase". It was used to express chase what will make you joyful.